Top 5 EV makers by permanent magnet motor power deployed

From January through June 2025, the combined permanent magnet traction motor power rolled onto global roads in newly sold passenger EVs, including plug-in and traditional hybrids, totaled 1.88 TW, a 31% increase from the same six months last year.   

Globally, so far this year, PM EV motors represented nearly 91% of overall motor power deployed, induction motors 6% (up 12% year on year) and electrically excited synchronous motors 3% (up 1% year on year).  

Way out front, BYD deployed 274.0 GW of PM motor power onto roads globally, outpacing overall growth with an eye-catching 39% year-on-year jump.

BYD increased its already substantial share of the world’s fresh PM motor power deployed from 14% in H1 2024 to 15% this year. BYD’s sales during the first half was split in the middle between plug-in hybrids and full electric vehicles at an average of just under 150 kW per vehicle.

That’s the lowest number among the biggest global EV brands (excluding Toyota), reflecting the Shenzhen-based company’s reliance on the lower end of the market for the bulk of its sales. In contrast, models of BYD’s luxury offshoot Fang Cheng Bao, which sells, among others, the tank-like U8 SUV, boast a whopping SWA motor power of 485 kW.

Toyota has doubled down on its HEV strategy this year, with nine out of ten Toyota buyers opting for these minimally electrified vehicles. The vast volumes shipped by the world’s top vehicle producer still earned it the number two slot at 167.8 GW, surpassing long-time leader Tesla, after near double-digit percentage growth in H1. Toyota’s SWA motor power per vehicle is just under 88 kW.

Tesla suffered from increasing competition in China and a slump in European sales during the first half of 2025, leading to a 15% drop in combined PM motor power deployed, totaling 151.8 GW. The average peak motor power per vehicle sold was 271 kW. The Texas-based company now commands 8% of the global market, down from 12% during the same period last year.

A standout feature of the PHEV market of the last couple of years, particularly in China, was the rise of ‘extended range electric vehicle’ or EREV. In an EREV, the combustion engine operates solely as a generator for the battery and not for directly driving the vehicle as with a conventional PHEV.

EREVs are taking over the high end of the PHEV market in China. Beefy SUVs and MPVs dominate automakers’ EREV lineups, and the need to accommodate both a combustion engine and a fuel tank explains why two EREV specialists rank among the top five.

Li Auto, credited with sparking the rising popularity of EREVs in China starting at the beginning of this decade, easily hanged onto the fourth position with 87.7 GW of motor power hitting roads this year, a 3% rise year over year.

Rounding out the top five is another EREV-heavy brand AITO. AITO, a partnership between Huawei and the Seres Group, deployed 45.0 GW of combined motor power in H1, a 20% drop compared to last year.

In 2025, PHEVs had a higher average motor power than BEVs, with 193.6 kW compared to 180.3 kW, respectively. HEVs averaged a lower 82.7 kW. For the two EREV-focused brands in the top 5, the average motor power per vehicle was north of 400 kW.

Final days to register!

In less than 2 weeks Adamas Intelligence will host Rare Earth Mines, Magnets & Motors 2025 from September 22-24 at the Ritz-Carlton Toronto.

The two-day event will feature presentations, panel discussions and fireside chats with over 40 companies spanning the mine-to-magnet supply chain, along with leading end-users from robotics, advanced air mobility and automotive sectors.

For more information visit www.adamasevent.com and click here to download the program.